PropTech vendors selling to property managers, strata, brokers, leasing platforms, and real estate operations teams.
PropTech is one of the most outbound-friendly categories in B2B because the buyer is on the phone all day already. Property managers, strata directors, and leasing teams are reachable - they pick up. The challenge is selling software into a category that has historically been slow to digitise.
Property professionals answer phones. They have to - their day is built around tenant calls, owner calls, contractor calls. Inserting a sales call into that flow is natural.
Property buyers are skeptical of 'tech' pitches, want to hear about workflows and time saved
Long evaluation cycles tied to renewal of incumbent systems
Multi-site rollout adds procurement complexity even at mid-market
Real estate buyers are price-anchored low; deal sizes do not match SaaS norms
The honest part
Property buyers tune out the word 'platform'. The pitch needs to land on a specific operational pain: rent collection, maintenance dispatch, leasing speed.
Hiring an SDR costs $90K+ all-in by the time you factor recruiting, salary, tools, management, and ramp. Most SDRs take 3-6 months to hit quota and a third leave within a year. The full suite gives you the same output (or more) without the hiring risk, the management overhead, or the ramp time. We run cold calling, email, and TAM building as one coordinated motion. You get meetings.
DealFlare team member assigned to your account, full attention on your pipeline.
Dedicated sending domains, full deliverability stack, plain-text personalised sequences.
Continuous TAM building, lead scoring, tiered prioritisation, geographic and vertical expansion.
Calls and emails sequenced against the same accounts. Maximum touch density without spamming.
Activity metrics, pipeline visibility, conversion rates, deliverability stats. One dashboard.
What is moving in your sector, who is buying, who is hiring SDRs (signal data), competitive dynamics.
Typical titles
COO · Head of Operations · Strata Director · Head of Leasing · Property Manager
Typical ACV
$10K-$100K annual contract value
Buying process
Operations director or COO owns the budget. IT and finance review. For large strata operators, the board sometimes weighs in.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
Dedicated cold calling resource for B2B. No offshore callers. No AI diallers.
Learn moreLead generation, not lead lists. We book meetings with your ideal customers, not sell you a database.
Learn moreCold email that lands in the inbox. Dedicated infrastructure. TAM building included. No spam tactics.
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