PropTech vendors selling to property managers, strata, brokers, leasing platforms, and real estate operations teams.
PropTech is one of the most outbound-friendly categories in B2B because the buyer is on the phone all day already. Property managers, strata directors, and leasing teams are reachable - they pick up. The challenge is selling software into a category that has historically been slow to digitise.
Property professionals answer phones. They have to - their day is built around tenant calls, owner calls, contractor calls. Inserting a sales call into that flow is natural.
Property buyers are skeptical of 'tech' pitches, want to hear about workflows and time saved
Long evaluation cycles tied to renewal of incumbent systems
Multi-site rollout adds procurement complexity even at mid-market
Real estate buyers are price-anchored low; deal sizes do not match SaaS norms
The honest part
Property buyers tune out the word 'platform'. The pitch needs to land on a specific operational pain: rent collection, maintenance dispatch, leasing speed.
Cold email is broken because most operators run it wrong. Sending from your primary domain (and tanking deliverability). HTML emails with tracking pixels (instant spam folder). Generic copy at high volume (recipient blocklists). We run cold email the way it actually works in 2026: dedicated domains, plain text, real personalisation, infrastructure built for the long term.
Separate domains from your primary. Protects your main domain reputation while we scale volume.
SPF, DKIM, DMARC configured correctly. Mailbox provider reputation managed actively.
We warm new inboxes properly before sending volume. No shortcut tools, no fake engagement.
Daily caps, rotated inboxes, send-rate throttling. Stay under provider thresholds.
No HTML. No images. No tracking pixels. Real research-backed personalisation, not '{firstName}' tokens.
Signal-based targeting, 1-10 fit score per account, tiered prioritisation. Contact enrichment included.
Inbox placement rates, spam complaints, bounce rates tracked continuously. Issues surfaced and fixed weekly.
Typical titles
COO · Head of Operations · Strata Director · Head of Leasing · Property Manager
Typical ACV
$10K-$100K annual contract value
Buying process
Operations director or COO owns the budget. IT and finance review. For large strata operators, the board sometimes weighs in.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
Dedicated cold calling resource for B2B. No offshore callers. No AI diallers.
Learn moreLead generation, not lead lists. We book meetings with your ideal customers, not sell you a database.
Learn moreCold calling, email, and TAM expansion under one engagement. Onshore ops in your market. No hiring. No managing. Just meetings.
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