HR platforms, workforce analytics, employee wellbeing, and people ops software selling to CPOs and Heads of People.
HR tech buyers are inundated. People & Culture leaders get 10+ vendor emails per day. What works: a specific outcome tied to a specific people problem the company has right now - turnover, engagement scores, return-to-office, mental health claims.
Targeted outbound beats LinkedIn ads here. CPOs answer phones in the morning before standups - the inbound channels are too saturated to land.
CPOs are over-targeted by HR software vendors, default to ignore
Selling cycles tied to HR budget season - timing matters more than in other verticals
Multi-stakeholder buying: People, IT, finance, and often the CEO weigh in
Hard to differentiate when every HR vendor pitches 'employee engagement'
The honest part
Wellbeing and engagement categories are crowded with vendors who all sound the same. The first sentence has to name a specific problem, not pitch a platform.
Real HR Tech case study
90+ meetings, 70% conversion, 75% attendance for a workplace mental health platform. First enterprise client secured.
Read the full case studyMost cold calling services either send your list offshore, dial with bots, or sell you 100 'meetings' that no-show. We do none of that. A dedicated DealFlare team member gets on the phone with your prospects, runs the script we built together, and books meetings into your calendar. That is the service.
A DealFlare team member assigned to your account. Not a pool of part-time dialers.
Built collaboratively with your team in the first week. Iterated based on real calls.
Every dial, connect, and disposition logged. CSV exports compatible with any CRM.
15-20 minute review with metrics, pipeline, and feedback. Real-time dashboard between calls.
5 qualified meetings per month at the core retainer. Stated up front, not after the fact.
Typical titles
Chief People Officer · Head of People · VP People & Culture · Director of L&D · Head of Talent
Typical ACV
$15K-$150K annual contract value
Buying process
Chief People Officer or Head of People owns budget. Procurement, IT, and finance all sign off. Larger orgs add legal review for data privacy.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
Lead generation, not lead lists. We book meetings with your ideal customers, not sell you a database.
Learn moreCold email that lands in the inbox. Dedicated infrastructure. TAM building included. No spam tactics.
Learn moreCold calling, email, and TAM expansion under one engagement. Onshore ops in your market. No hiring. No managing. Just meetings.
Learn more