HR platforms, workforce analytics, employee wellbeing, and people ops software selling to CPOs and Heads of People.
HR tech buyers are inundated. People & Culture leaders get 10+ vendor emails per day. What works: a specific outcome tied to a specific people problem the company has right now - turnover, engagement scores, return-to-office, mental health claims.
Targeted outbound beats LinkedIn ads here. CPOs answer phones in the morning before standups - the inbound channels are too saturated to land.
CPOs are over-targeted by HR software vendors, default to ignore
Selling cycles tied to HR budget season - timing matters more than in other verticals
Multi-stakeholder buying: People, IT, finance, and often the CEO weigh in
Hard to differentiate when every HR vendor pitches 'employee engagement'
The honest part
Wellbeing and engagement categories are crowded with vendors who all sound the same. The first sentence has to name a specific problem, not pitch a platform.
Real HR Tech case study
90+ meetings, 70% conversion, 75% attendance for a workplace mental health platform. First enterprise client secured.
Read the full case studyCold email is broken because most operators run it wrong. Sending from your primary domain (and tanking deliverability). HTML emails with tracking pixels (instant spam folder). Generic copy at high volume (recipient blocklists). We run cold email the way it actually works in 2026: dedicated domains, plain text, real personalisation, infrastructure built for the long term.
Separate domains from your primary. Protects your main domain reputation while we scale volume.
SPF, DKIM, DMARC configured correctly. Mailbox provider reputation managed actively.
We warm new inboxes properly before sending volume. No shortcut tools, no fake engagement.
Daily caps, rotated inboxes, send-rate throttling. Stay under provider thresholds.
No HTML. No images. No tracking pixels. Real research-backed personalisation, not '{firstName}' tokens.
Signal-based targeting, 1-10 fit score per account, tiered prioritisation. Contact enrichment included.
Inbox placement rates, spam complaints, bounce rates tracked continuously. Issues surfaced and fixed weekly.
Typical titles
Chief People Officer · Head of People · VP People & Culture · Director of L&D · Head of Talent
Typical ACV
$15K-$150K annual contract value
Buying process
Chief People Officer or Head of People owns budget. Procurement, IT, and finance all sign off. Larger orgs add legal review for data privacy.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
Dedicated cold calling resource for B2B. No offshore callers. No AI diallers.
Learn moreLead generation, not lead lists. We book meetings with your ideal customers, not sell you a database.
Learn moreCold calling, email, and TAM expansion under one engagement. Onshore ops in your market. No hiring. No managing. Just meetings.
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