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Workplace Mental Health / Psychosocial Safety
Director: Ian Fagan
From #1 Lead Channel to First Enterprise Client
How Skodel transformed their sales pipeline from skepticism about cold calling to securing their first enterprise client within six months, with DealFlare becoming their biggest lead channel.
Watch Ian Fagan's Full Video Testimonial
Hear directly from Skodel's Director about their experience with DealFlare
Watch on YouTubeAbout Skodel
Skodel supports organisations in meeting their psychosocial obligations under occupational health and safety legislation. Their platform helps companies comply with mental health requirements without the admin burden and knowledge gaps that often create risk.
Mental Health
Workplace Focus
Compliance
OH&S Legislation
SME + Enterprise
Target Market
Challenge
Before engaging DealFlare, Skodel faced:
- Scepticism around cold calling as a channel – concern about brand reputation and whether it would generate meaningful results.
- Limited internal resources – small team without capacity to run consistent outbound sales.
- Need for a scalable system – required a repeatable, professional sales engine to build pipeline without committing to the costs of a full SDR team.
Solution
Skodel partnered with DealFlare to build a dedicated outbound channel, with a focus on:
- ICP definition & targeting – upfront clarity on who the ideal buyers were.
- Professional cold outreach – DealFlare represented Skodel's brand with credibility, avoiding the “spammy” feel often associated with cold calls.
- Multi-channel execution – predominantly cold calling, supported by clean CRM management, email, and LinkedIn outreach.
- Accountability model – no lock-in contracts, performance tied to outcomes.
Results: Before vs After DealFlare
Meetings Booked Per Month
Before
~2
After
12+
+500%
Improvement
Meeting to Opportunity Conversion
Before
50%
After
70%
+20pts
Improvement
Meeting Attendance Rate
Before
50%
After
75%
+25pts
Improvement
Key Achievements
- In the first month of engagement, DealFlare became Skodel's #1 lead channel
- 90+ qualified meetings booked with target buyers
- First enterprise client closed within six months
- First meeting booked within week one of engagement
- 70% conversion rate from meetings to opportunities
- 75% attendance rate of meetings
What Ian Fagan Says
“We've been working with DealFlare for about six months now, and I'll be honest — we were sceptical at first. Cold calling has a reputation, and we weren't sure if it was the right channel for our market. But after speaking with Dave and Jordan, their professionalism and the way they structured the process gave us confidence to give it a go. Importantly, there were no lock-in contracts — everything was tied to performance and outcomes, which showed us this was a genuine partnership.”
Ian Fagan
Director, Skodel
“What DealFlare has brought us is consistency and repeatability. They essentially act as a dedicated SDR arm, keeping our CRM clean and building a reliable channel for new meetings. Their outreach represents our brand exactly the way we want — professional, credible, and targeted. Within the first six weeks we started seeing results, and DealFlare is now our biggest lead channel. We've not only built a steady pipeline of quality SME opportunities but also secured our first enterprise-level client, which is a huge milestone for us.”
“What sets DealFlare apart is that it's not just about dialling numbers. They take the time to define your ICP properly, build targeted lists, and run a system that works. Compared to offshore agencies or those locking you into contracts without accountability, DealFlare is low risk and high reward. I've already referred them to others, and I'd recommend them to any business with product-market fit that needs a dedicated SDR function without the costs and risks of building it all in-house.”
Why DealFlare?
- Onshore, professional outreach that protects brand reputation
- A system built around ICP clarity and targeted execution
- Performance-driven engagement
- Lower risk and cost than hiring and managing an internal SDR team
Ian's Recommendation
“I'd recommend DealFlare to any business with product-market fit that wants a dedicated SDR function without the overheads of building it internally. It's a low-risk, high-reward way to open doors and build a predictable sales pipeline.”
Ian Fagan, Director, Skodel