B2B cybersecurity vendors selling to security teams, CISOs, and identity engineers.
Cybersecurity is one of the hardest outbound markets in B2B. Security buyers are over-pitched, allergic to marketing, and only respond to vendors who understand the threat model. Done wrong, you burn the prospect. Done right, you book meetings with security leaders who have actual budget.
Security categories are crowded but most vendors run the same playbook (LinkedIn ads + nurture sequences). Direct phone outreach to a CISO who actually has the problem you solve cuts through the noise.
Security buyers ignore generic 'cybersecurity solution' pitches
RSA and Black Hat are saturated, post-event follow-up is brutal
Sales cycles are 6-12 months, you need consistent touch over time
CISO inboxes are a graveyard - phone gets through where email never will
The honest part
You cannot pretend to understand security. The opener has to land in the first 10 seconds or you are gone.
Real Cyber case study
30 enterprise meetings in 90 days for an identity security startup, including a Big 4 consulting firm and Fortune 500 prospects.
Read the full case studyCold email is broken because most operators run it wrong. Sending from your primary domain (and tanking deliverability). HTML emails with tracking pixels (instant spam folder). Generic copy at high volume (recipient blocklists). We run cold email the way it actually works in 2026: dedicated domains, plain text, real personalisation, infrastructure built for the long term.
Separate domains from your primary. Protects your main domain reputation while we scale volume.
SPF, DKIM, DMARC configured correctly. Mailbox provider reputation managed actively.
We warm new inboxes properly before sending volume. No shortcut tools, no fake engagement.
Daily caps, rotated inboxes, send-rate throttling. Stay under provider thresholds.
No HTML. No images. No tracking pixels. Real research-backed personalisation, not '{firstName}' tokens.
Signal-based targeting, 1-10 fit score per account, tiered prioritisation. Contact enrichment included.
Inbox placement rates, spam complaints, bounce rates tracked continuously. Issues surfaced and fixed weekly.
Typical titles
CISO · VP Security · Director of Security Engineering · Head of Identity · SecOps Manager
Typical ACV
$50K-$500K+ annual contract value
Buying process
CISO sets the budget, security engineer or VP Security drives evaluation, procurement and legal slow it down. Often 3-7 stakeholders per deal.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
Dedicated cold calling resource for B2B. No offshore callers. No AI diallers.
Learn moreLead generation, not lead lists. We book meetings with your ideal customers, not sell you a database.
Learn moreCold calling, email, and TAM expansion under one engagement. Onshore ops in your market. No hiring. No managing. Just meetings.
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