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Hydden
Post-seed Identity Security Startup
US $4.4M seed funding • 2022

30 Enterprise Meetings in 90 Days

How DealFlare helped a post-seed cybersecurity startup break into Fortune 500 companies and Big 4 consulting firms while their technical team stayed focused on product development.

Results Achieved in First 90 Days

MetricOutcome
Qualified meetingsSecured 30 meetings with enterprise prospects in 90 days
High-value meetingsIncluded a top 10 medical-devices firm and two top 5 financial-services companies
New enterprise doorsOpened to a Big 4 consulting firm and several major financial institutions
Team leverageFreed up Hydden's technical team to concentrate on product development

About Hydden

Post-seed identity-security startup (2022), backed with US $4.4M seed funding, building a unified identity data layer that uncovers identity risks in hybrid environments; founded by identity-security veterans with deep enterprise experience.

$4.4M
Seed Funding
2022
Founded
Enterprise
Target Market

Problem / Challenge

  • As a post-seed cybersecurity startup, Hydden needed to prove enterprise traction fast—but the technical team was fully focused on building the product.
  • Reaching and engaging C-level executives in medical devices, finance, and global consulting firms is notoriously difficult in this sector.

Solution

DealFlare stepped in to deliver an outbound cold-calling program tailored to Hydden's Ideal Customer Profile (identity-security leaders in enterprise).

  • Technical onboarding ensured DealFlare clearly understood Hydden's differentiators: identity-attack-surface visibility, interoperability, continuous discovery, fast ROI.
  • Messaging was crafted to resonate with CISOs and identity decision-makers, emphasising risk reduction without overhauling existing stack.

Impact

  • Pipeline gained serious traction with organisations that align with Hydden's strategic ICP
  • DealFlare's team became an extension of Hydden's sales organisation, allowing the internal team to stay product-focused while keeping aggressive growth targets alive
Kurt W
“DealFlare secured qualified meetings with enterprise prospects we'd been chasing for months — including a Big 4 consulting firm and multiple Fortune 500 companies. They became an extension of our sales team, letting us focus on product while maintaining aggressive growth targets.”
Kurt W
Head of Sales, Hydden

Looking Ahead

If you're an enterprise-aspiring cybersecurity or tech startup running lean, deal with complex security propositions—and you need enterprise doors opened fast—DealFlare is worth the call.