DEALFLARE

DEALFLARE

Resources

Case StudiesBlog
Client Login

Lead Generation for Fintech & Payments

Fintech infrastructure, payments, lending, and embedded finance platforms selling to product, finance, and risk leaders.

Fintech outbound splits into two motions. Infrastructure plays (APIs, KYC, payment rails) sell to product and engineering leads via technical specificity. Customer-facing fintech (BNPL, lending, embedded finance) sells to retail, banking, or finance leads via commercial outcomes. Different scripts, same playbook.

What makes Fintech outbound different

Fintech founders and product leaders are publicly findable but rarely inbound-driven. Direct outbound to a Head of Payments at a fintech you have researched cuts faster than any nurture sequence.

Regulated buyers move slowly - compliance review can add 8-12 weeks

Founder-led fintechs are pre-Series B; enterprise fintechs gate every conversation through procurement

Trust signal is everything - one bad call kills the deal forever

Crowded category - every fintech has a homepage that says 'banking infrastructure for the future'

The honest part

You need to know what an issuer-processor is vs a payment facilitator. Generic scripts get hung up on inside 30 seconds.

How we run lead generation for Fintech

Most lead generation companies sell you a list. We sell you meetings. The difference: we take your ICP, build the TAM, enrich the contacts, write the outreach, dial the calls, and hand you booked meetings. You do not get a CSV. You get pipeline.

TAM building and contact enrichment

We identify every relevant prospect in your market, enrich with 17+ data sources, score for fit.

Multi-channel outreach

Cold calling, email, and LinkedIn run in parallel by the same team. Coordinated, not siloed.

Meeting booking and handoff

Bookings into your calendar with a warm handoff brief. You walk into the meeting prepared.

Weekly reporting and dashboards

Metrics on activity, pipeline, conversion rates. Real-time visibility.

Who we call in Fintech

Typical titles

CPO · Head of Payments · VP Risk · Director of Treasury · Head of Lending

Typical ACV

$30K-$500K annual contract value

Buying process

Product or finance lead drives, security and compliance review, legal handles contracts. For payments deals, the CFO often weighs in directly.

Common questions about lead generation for Fintech

Do you understand the difference between issuer-processor and acquirer pitches?

+
Yes. We train per engagement. For payments infrastructure plays we read your developer docs and rehearse the API conversation. For consumer fintech we lead with the commercial outcome.

Can you reach decision makers at Tier 1 banks or only at fintech challengers?

+
Both, with different cadences. Big bank decision-making is committee-driven and slow - we book initial discovery calls and let the deal cycle play out. Challengers move faster but have fewer titles to call.

Are you familiar with AUSTRAC, FCA, and BSA/AML pitches?

+
Yes. For risk and compliance tooling sold into fintech, our scripts reference the specific regulator the prospect deals with. We do not pitch AUSTRAC compliance into UK fintechs.

How is this different from buying a lead list from ZoomInfo or Apollo?

+
ZoomInfo sells you contacts. We deliver meetings. A lead list sits in your CRM until someone reaches out. We do the reaching out, by phone and email, by an actual sales team.

Do you use AI to make the calls?

+
No. Every call is placed by a human DealFlare team member. We use AI for research and personalisation, not for dialling or speaking to prospects.

What if we already have an in-house SDR?

+
We work alongside them. Common setup: your SDR runs inbound and warm follow-up, we run pure cold outbound. Or we cover a specific vertical or geo your team does not have bandwidth for.

Ready to book meetings with Fintech buyers?

45 minute onboarding call. First meetings typically book within 2-4 weeks.

Other services for Fintech

Cold Calling for Fintech

Dedicated cold calling resource for B2B. No offshore callers. No AI diallers.

Learn more

Email Outreach + TAM Expansion for Fintech

Cold email that lands in the inbox. Dedicated infrastructure. TAM building included. No spam tactics.

Learn more

Outsourced SDR (Full Suite) for Fintech

Cold calling, email, and TAM expansion under one engagement. Onshore ops in your market. No hiring. No managing. Just meetings.

Learn more