Fintech infrastructure, payments, lending, and embedded finance platforms selling to product, finance, and risk leaders.
Fintech outbound splits into two motions. Infrastructure plays (APIs, KYC, payment rails) sell to product and engineering leads via technical specificity. Customer-facing fintech (BNPL, lending, embedded finance) sells to retail, banking, or finance leads via commercial outcomes. Different scripts, same playbook.
Fintech founders and product leaders are publicly findable but rarely inbound-driven. Direct outbound to a Head of Payments at a fintech you have researched cuts faster than any nurture sequence.
Regulated buyers move slowly - compliance review can add 8-12 weeks
Founder-led fintechs are pre-Series B; enterprise fintechs gate every conversation through procurement
Trust signal is everything - one bad call kills the deal forever
Crowded category - every fintech has a homepage that says 'banking infrastructure for the future'
The honest part
You need to know what an issuer-processor is vs a payment facilitator. Generic scripts get hung up on inside 30 seconds.
Hiring an SDR costs $90K+ all-in by the time you factor recruiting, salary, tools, management, and ramp. Most SDRs take 3-6 months to hit quota and a third leave within a year. The full suite gives you the same output (or more) without the hiring risk, the management overhead, or the ramp time. We run cold calling, email, and TAM building as one coordinated motion. You get meetings.
DealFlare team member assigned to your account, full attention on your pipeline.
Dedicated sending domains, full deliverability stack, plain-text personalised sequences.
Continuous TAM building, lead scoring, tiered prioritisation, geographic and vertical expansion.
Calls and emails sequenced against the same accounts. Maximum touch density without spamming.
Activity metrics, pipeline visibility, conversion rates, deliverability stats. One dashboard.
What is moving in your sector, who is buying, who is hiring SDRs (signal data), competitive dynamics.
Typical titles
CPO · Head of Payments · VP Risk · Director of Treasury · Head of Lending
Typical ACV
$30K-$500K annual contract value
Buying process
Product or finance lead drives, security and compliance review, legal handles contracts. For payments deals, the CFO often weighs in directly.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
Dedicated cold calling resource for B2B. No offshore callers. No AI diallers.
Learn moreLead generation, not lead lists. We book meetings with your ideal customers, not sell you a database.
Learn moreCold email that lands in the inbox. Dedicated infrastructure. TAM building included. No spam tactics.
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