Governance, risk, and compliance software vendors selling to risk officers, compliance leads, and audit committees.
GRC software is a regulated category sold to a small, defined audience. Every risk manager and compliance officer in a target geography is reachable - the total addressable market is finite. That makes outbound especially powerful: cover the TAM systematically and the deals come.
GRC TAMs are bounded - in Australia there are maybe 500 large risk officers, in the UK 1,500. You can cover the entire universe via phone in 6 months. Inbound marketing cannot deliver that systematic reach.
Long sales cycles - typically 6-9 months from first call to signature
Compliance buyers are skeptical of marketing-led pitches, respond to technical specificity
Decision committee includes risk, compliance, legal, and IT - hard to get all in one room
Renewals dominate the category, so winning a deal often means displacing a multi-year incumbent
The honest part
Compliance buyers see vendors as a tax on their week. The pitch has to lead with what regulatory change just hit, not with product features.
Hiring an SDR costs $90K+ all-in by the time you factor recruiting, salary, tools, management, and ramp. Most SDRs take 3-6 months to hit quota and a third leave within a year. The full suite gives you the same output (or more) without the hiring risk, the management overhead, or the ramp time. We run cold calling, email, and TAM building as one coordinated motion. You get meetings.
DealFlare team member assigned to your account, full attention on your pipeline.
Dedicated sending domains, full deliverability stack, plain-text personalised sequences.
Continuous TAM building, lead scoring, tiered prioritisation, geographic and vertical expansion.
Calls and emails sequenced against the same accounts. Maximum touch density without spamming.
Activity metrics, pipeline visibility, conversion rates, deliverability stats. One dashboard.
What is moving in your sector, who is buying, who is hiring SDRs (signal data), competitive dynamics.
Typical titles
Chief Risk Officer · Head of Compliance · Director of Internal Audit · GRC Manager · Compliance Officer
Typical ACV
$30K-$300K annual contract value
Buying process
Chief Risk Officer or Head of Compliance owns the budget, internal audit and IT have veto rights, legal reviews terms. Procurement adds 4-6 weeks at the end.
45 minute onboarding call. First meetings typically book within 2-4 weeks.
Dedicated cold calling resource for B2B. No offshore callers. No AI diallers.
Learn moreLead generation, not lead lists. We book meetings with your ideal customers, not sell you a database.
Learn moreCold email that lands in the inbox. Dedicated infrastructure. TAM building included. No spam tactics.
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